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Consumer Foodservice in Denmark

A gourmet gastronomy trend is sweeping through Denmark's foodservice industry in 2012

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2014-03-20 11:38:03 - Consumer Foodservice in Denmark - a new market research report on

Consumer foodservice recorded buoyant value sales growth despite the worsening economic crisis in 2012. The emergence of New Nordic cuisine amongst Michelin star full-service restaurants in Copenhagen has seen growing consumer interest in gourmet gastronomy on a more widespread scale over 2010 to 2012. Growing numbers of full-service restaurants and cafés were offering innovative gastronomy using quality ingredients.

Convenience food which also addresses quality issues was a key driver in 2012. The gourmet trend in Denmark´s foodservice market is increasingly present amongst the 100% take away and home delivery chains such as Cofoco Le Marche. Independent cafes and full service restaurants are also increasingly offering gourmet home delivery through companies such as RoomService.

Both McDonalds and Sunset Boulevard are expanding their breakfast



offering to include Danish / continental breakfasts of bread, pastries, cheese and marmalade as the Danish consumer increasingly opts for breakfast and lunches on the go.

Faster revenue growth is forecast in Denmark´s foodservice market as the gourmet gastronomy trend continues combined with factors such as a slight economic recovery and growing tourism in Copenhagen. Strong growth is expected to be reported in the independent cafes and European full-service restaurants. The fast food outlets are also forecast to offer a wide range of quality food such as fresh sandwiches and salads which focus on quality ingredients.

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