2013-12-10 12:59:16 - New Marketing market report from Mintel: "Advertising in the US - a Snapshot (2013)"
Advertising in US by Mintel Global Market Navigator provides you with annual year-end market size data, most recently updated in 2013. This market covers all TV, radio, printed media and other above the line and below the line promotion of products and ideas directly and indirectly to commerce and consumers. Market size is gross expenditure as billed by advertising and/or media, direct marketing agencies. Market size for Advertising in US is given in USD with a minimum of five years' historical data. Market Forecast is provided for five years. Included with this snapshot is socio-economic data for US. Population, Consumer Price Index (CPI), Gross Domestic Product (GDP), Exchange Rates.
Full Report Details at
- www.fastmr.com/prod/754239_advertising_in_the_us_a_snapshot_2013 ..
Report Table of Contents:
* Market size
* Figure 1: Value in Local Currency - Value (2007 - 2017)
* Figure 2: Value in Local Currency - Value growth (2007 - 2017)
* Table 1: Value in Local Currency (2007 - 2017)
* Figure 3: Value in USD - Value (2007 - 2017)
* Figure 4: Value in USD - Spend per capita (population) (2007 - 2017)
* Figure 5: Value in USD - Spend as a proportion of GDP (2007 - 2017)
* Figure 6: Value in USD - Value growth (2007 - 2017)
* Table 2: Value in USD (2007 - 2017)
* Market Segmentations
* Figure 7: US - Advertising: Market segmentation by value (tn USD) (2010 - 2012)
* Table 3: US - Advertising: Market segmentation by value (tn USD) (2010 - 2012)
* Market Shares
* Figure 8: US - Advertising: Company market share by value (m USD) - 2011
* Figure 9: US - Advertising: Company market share by value (m USD) - 2012
* Table 4: US - Advertising: Company market share by value (m USD) (2011 - 2012)
* Company & Brand details
* Table 5: US - Advertising: Company Website Links
* Compound annual growth rates
* Table 6: Compound annual growth rates (2008 - 2017)
* Socio-economic data
* Figure 10: Population (millions) (2003 - 2017)
* Table 7: Population (millions) (2003 - 2017)
* Figure 11: Consumer price index (CPI) (2002 - 2017)
* Table 8: Consumer price index (CPI) (2002 - 2017)
* Figure 12: Gross domestic product (tn USD) (2003 - 2017)
* Table 9: Gross domestic product (tn USD) (2003 - 2017)
* Sources of Data
* Table 10: US - Advertising
* About Mintel
Mintel is an independent provider of world-leading market intelligence, delivering robust information, analysis and critical recommendations. Mintel's trusted portfolio of proprietary industry solutions and products has been supporting high profile clients in key sectors such as FMCG, financial services, media, retail, leisure and education for over 38 years. View more research from Mintel at www.fastmr.com/catalog/publishers.aspx?pubid=1032
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