2014-08-16 09:26:44 - New Consumer Goods market report from Euromonitor International: "Air Care in Hungary"
Frequent innovation and advertising of new products was successful in retaining the interest of consumers, which was reflected in positive retail volume and value sales growth. Manufacturers constantly offered new fragrances, and promoted new designs and formats on television. Wealthier customers were eager to try out new products besides buying existing ones, even at higher prices. Thanks to the strong advertising of electric and spray/aerosol air fresheners and the growing presence of cheaper alternatives, air care was able to expand in terms of both retail volume and value sales. However, retail value sales growth was mainly driven by higher average unit prices.
Sara Lee Hungary Zrt continued as the leading player in air care in Hungary in 2013, accounting for
a retail value sales share of 33%.Sara Lee offered renowned brands and a wide choice of high quality products. Its key brand Ambi Pur continued as the second leading brand in overall air care. Sara Lee's Ambi Pur was present in nearly all categories of air care, with the exception of liquid air fresheners. The company offered premium quality products and frequently presented new innovative versions, while the Ambi Pur brand also enjoyed strong advertising support and wide distribution. Ambi Pur remained highly popular in 2013, which was reflected in it seeing retail value sales growth of 7% and a further marginal increase in retail value sales share. Sara Lee Hungary remained the leading company in car air fresheners, the largest category, while it ranked second or third in all of the remaining categories in which it was present
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Product innovation is predicted to strongly influence air care in Hungary over the forecast period. Leading manufacturers are expected to improve their existing products and launch new formats and designs. The introduction of new concepts is most likely in electric, gel and candle air fresheners. As the purchasing power of consumers is expected to recover, albeit slowly, they will be able to buy more air care products. Due to the growing range of high quality products available, consumers are expected to increase their purchases in both volume and value terms. Limited unit price increases are also expected to help in driving demand.
Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Hungary with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Air Care industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.
The Air Care in Hungary market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Air Care in Hungary?
* What are the major brands in Hungary?
* How do plug-in electric air fresheners perform compared to the battery-operated ones?
* What is the most dynamic air care category?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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