Today: February 24, 2017, 6:12 pm

Air Care in Sweden - New Study Released

Recently published research from Euromonitor International, "Air Care in Sweden", is now available at Fast Market Research 2014-08-15 09:13:11
What limits the sales level and growth of air care products in Sweden is still that Swedes question the health and environmental aspects of scented candles and sprays. For example, medical research has shown that the active ingredient in sprays can cause skin and organ damage over time and it was recently featured on the Swedish news that using candles may increase the risk of cancer. In general, Swedes are also not fond of being in scented environments and avoid strong smells in boxed-in areas, such as cars.

Competitive Landscape

SC Johnson Sweden led air care with a 37% value share in 2013 and sales of SEK47 million. The company held its leading position through the brand Glade, which is very well known and the brand is even synonymous within the industry.

Full Report Details at

Industry Prospects

Products marketed as environmentally-friendly and health-focused that also offer convenient packaging and usage with a close-to-neutral scent are expected to perform well during the forecast period. These products are most likely to be within electric air fresheners, but candle air fresheners may also register similar growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Sweden market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Care in Sweden?
* What are the major brands in Sweden?
* How do plug-in electric air fresheners perform compared to the battery-operated ones?
* What is the most dynamic air care category?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Report Table of Contents:



Competitive Landscape
Category Data
Table 1 Sales of Air Care by Category: Value 2008-2013
Table 2 Sales of Air Care by Category: % Value Growth 2008-2013
Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value Breakdown 2008-2013
Table 4 Sales of Air Care by Fragrance: Value Ranking 2008-2013
Table 5 NBO Company Shares of Air Care: % Value 2009-2013
Table 6 LBN Brand Shares of Air Care: % Value 2010-2013
Table 7 Forecast Sales of Air Care by Category: Value 2013-2018
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2013-2018
Gunry Ab in Home Care (sweden)
Strategic Direction
Key Facts
Summary 1 Gunry AB: Key Facts
Summary 2 Gunry AB: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Gunry AB: Competitive Position 2013
Executive Summary
Unit Price Growth Drives Value Sales
Convenience Is the Key Trend
Multinational Companies Strengthen Their Position
Grocery Retailers Dominate
Increased Growth Over the Forecast Period
Key Trends and Developments
Multinational Companies Dominate
Convenience Is Sought and Bought
Washing Machine and Dishwasher Penetration Rates Continue To Increase
Market Indicators
Table 9 Households 2008-2013
Market Data
Table 10 Sales of Home Care by Category: Value 2008-2013
Table 11 Sales of Home Care by Category: % Value Growth 2008-2013
Table 12 NBO Company Shares of Home Care: % Value 2009-2013
Table 13 LBN Brand Shares of Home Care: % Value 2010-2013
Table 14 Penetration of Private Label in Home Care by Category: % Value 2008-2013
Table 15 Distribution of Home Care by Format: % Value 2008-2013
Table 16 Distribution of Home Care by Format and Category: % Value 2013
Table 17 Forecast Sales of Home Care by Category: Value 2013-2018
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2013-2018
Summary 4 Research Sources

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156.

Press Information

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Bill Thompson

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