2014-08-15 09:13:11 - Recently published research from Euromonitor International, "Air Care in Sweden", is now available at Fast Market Research
What limits the sales level and growth of air care products in Sweden is still that Swedes question the health and environmental aspects of scented candles and sprays. For example, medical research has shown that the active ingredient in sprays can cause skin and organ damage over time and it was recently featured on the Swedish news that using candles may increase the risk of cancer. In general, Swedes are also not fond of being in scented environments and avoid strong smells in boxed-in areas, such as cars.
SC Johnson Sweden led air care with a 37% value share in 2013 and sales of SEK47 million. The company held its leading position through the brand Glade, which is very well
known and the brand is even synonymous within the industry.
Full Report Details at
Products marketed as environmentally-friendly and health-focused that also offer convenient packaging and usage with a close-to-neutral scent are expected to perform well during the forecast period. These products are most likely to be within electric air fresheners, but candle air fresheners may also register similar growth.
Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Sweden with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Air Care industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.
The Air Care in Sweden market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Air Care in Sweden?
* What are the major brands in Sweden?
* How do plug-in electric air fresheners perform compared to the battery-operated ones?
* What is the most dynamic air care category?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Report Table of Contents:
AIR CARE IN SWEDEN
LIST OF CONTENTS AND TABLES
Table 1 Sales of Air Care by Category: Value 2008-2013
Table 2 Sales of Air Care by Category: % Value Growth 2008-2013
Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value Breakdown 2008-2013
Table 4 Sales of Air Care by Fragrance: Value Ranking 2008-2013
Table 5 NBO Company Shares of Air Care: % Value 2009-2013
Table 6 LBN Brand Shares of Air Care: % Value 2010-2013
Table 7 Forecast Sales of Air Care by Category: Value 2013-2018
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2013-2018
Gunry Ab in Home Care (sweden)
Summary 1 Gunry AB: Key Facts
Summary 2 Gunry AB: Operational Indicators
Summary 3 Gunry AB: Competitive Position 2013
Unit Price Growth Drives Value Sales
Convenience Is the Key Trend
Multinational Companies Strengthen Their Position
Grocery Retailers Dominate
Increased Growth Over the Forecast Period
Key Trends and Developments
Multinational Companies Dominate
Convenience Is Sought and Bought
Washing Machine and Dishwasher Penetration Rates Continue To Increase
Table 9 Households 2008-2013
Table 10 Sales of Home Care by Category: Value 2008-2013
Table 11 Sales of Home Care by Category: % Value Growth 2008-2013
Table 12 NBO Company Shares of Home Care: % Value 2009-2013
Table 13 LBN Brand Shares of Home Care: % Value 2010-2013
Table 14 Penetration of Private Label in Home Care by Category: % Value 2008-2013
Table 15 Distribution of Home Care by Format: % Value 2008-2013
Table 16 Distribution of Home Care by Format and Category: % Value 2013
Table 17 Forecast Sales of Home Care by Category: Value 2013-2018
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2013-2018
Summary 4 Research Sources
About Euromonitor International
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