2013-01-09 23:11:30 - Aldi - Verdict Company Briefing - a new company profile report on companiesandmarkets.com

Aldi offers a limited range of food & grocery and non-food items at low prices thanks to its bulk buying policy. On entry to the UK in 1990 Aldi gained a perception of being a value-end store with unknown brands. Since the downturn, it increased market share and penetration among AB shoppers who appreciate its value for money and high standards in basic products.

Report Scope

- Benchmark your performance in food & grocery with detailed key performance indicators across sales and space data for Aldi
- Plan your expansion strategy by understanding how and where Aldi has increased its store portfolio, and the impact this has had on densities
- As a planner, assess the viability of an Aldi store by examining its

 

 

sales densities, and understanding its expansion plans

Key Highlights

Already in 2012, Aldi has picked up 133 product awards from associations and magazines such as Which?, The Grocer, Good Housekeeping and the Decanter World Wine Awards. This performance is reflected in Aldi´s position as second for quality in Verdict´s Consumer Satisfaction Awards 2012 among food & grocery retailers

In July 2012 Aldi said it would create 3,000 jobs in 12 months as it continues to expand its portfolio. Recruits will include 100 new members of its graduate recruitment scheme. The retailer has an ambitious target of 100 new openings per year, but has not yet managed to fulfil this.

Main user share among food & grocery shoppers doubled since 2007. While it remains low, even to maintain against fierce competition from the grocers is impressive - to see growth is more so. More importantly since a sharp rise of in visitor share in 2008, Aldi has broadly maintained an elevated level of visitor share between 2008 and 2011

Reasons to Buy

- How will Aldi´s food & grocery sales grow in 2013, and what impact will this have on market share
- What are Aldi´s plans for expansion over the coming years, and how will this contribute to sales growth

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