2012-09-25 09:07:35 - Amazon Case Study: Kindle Fire to Challenge Apple iPad - a new company profile report on companiesandmarkets.com

The growing sales of the Amazon Kindle Fire potentially took away revenue from sales from its competitor Apple in the fourth quarter of 2011. Despite not having as many high end features as the iPad 2, Kindle Fire has been Amazon´s best-selling product since its release on the US market in November 2011.

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Highlights

2011 saw the explosion of the tablet market, with almost 70 million units sold. Tablet volume sales are expected to grow with a CAGR of 80.4% to reach almost 200

 

 

million devices in 2014.

Your key questions answered

* What is the size of the global tablets market?
* What is the volume of Amazon´s tablet sales?
* How many iPads have Apple sold?
* Kindle Fire or iPad – what are the factors behind tablet purchasing decision?

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