2012-09-06 16:53:09 - Apple Inc.: The Steve Jobs Effect - a new company profile report on companiesandmarkets.com

In 2009, Steve Jobs, co-founder of Apple, was named CEO of the decade by Fortune Magazine. This case study will examine the effect that Steve Jobs had on the company and, following his death in October 2011, will question how the company will cope with the loss going forward.

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Highlights

The early Apple computers showed Steve Jobs´ innovative flair. The Apple I proved Jobs´ determination to succeed, while the Apple II was the company´s first computer aimed at the mass market.
Amid unsuccessful product launches,

 

 

a power struggle ensued within the company and led to the resignation of Jobs in 1985. Away from Apple, Jobs continued to succeed, with the acquisition of the visual effects company Pixar. He also went on to found NeXT Inc.
Jobs became CEO of Apple in 1997, following the company´s acquisition of NeXT Inc. Under the leadership of Jobs, Apple transformed from a computer company to a consumer electronics company with the launch of innovative products such as the iPod and iPhone.

Your key questions answered

* How did Steve Jobs shape the company?
* How did the company manage when Steve Jobs left in 1985?
* What effect did Steve Jobs´ return to Apple in 1997 have on the company´s profit?
* How has Apple´s brand value changed under Steve Jobs´ leadership?
* What implications will Steve Jobs´ death have on the company going forward?

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