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Apple's iPhone 5S and 5C Debut and its Strategic Implications

Apple's iPhone 5S and 5C Debut and its Strategic Implications - new market research report published

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2014-01-23 18:13:03 - Apple's iPhone 5S and 5C Debut and its Strategic Implications - a new market research report on

This report examines Apple´s strategy shift and its implications for the company in terms of product deployment, partnerships and product pricing.

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Apple´s motivations to abandon one-a-year iPhone strategy and its reasons for strategy shifting, including areas such as hardware innovations, pricing strategy and strategic shift in market focus

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