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Argentina Beer Market Insights 2013

Argentina beer market: Local beer Quilmes dominates the industry

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2014-04-22 02:04:02 - Argentina Beer Market Insights 2013 - a new market research report on

Producers in the Argentina beer market are facing constant increases in the costs of raw materials and human capital, threatening the local industry. Inflation is a continuing challenge to brewers and consumers alike.

Local beer Quilmes dominates the market and is highly active in marketing and promotional activity across the country. They introduced two new brands in 2012, Quilmes Night and 1890. SABMiller entered the market in 2012, with Miller Genuine Draft. This brand is expected to perform well.

Stella Artois, the best performer in the premium segment, has enjoyed steady growth in 2012 and currently accounts for a share of just under 4%. This brand has managed to gain a stable position by offering a very clear message to consumers.

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