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Argentina noodle market led by Oblimar SA with a 47% value share in 2013

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PR-Inside.com: 2014-04-10 13:47:03
The noodles category in Argentina, in the absence of local production, is formed exclusively by imported products. The Ministry of Commerce has imposed severe barriers to imports since 2011 as a trade balance surplus is needed in order to have enough money to cancel foreign debt. This action by the government has affected a wide variety of products in Argentina and noodles are not an exception. In 2012 the total volume of noodles fell by 5% to 7,900 tonnes.

Oblimar SA is the largest company in the noodles category with the brand Nissin set to record a 47% value share in 2013. The company imports the product from Brazil, where production and sales of it started in 1965. Currently the company is opening a new factory that it plans to use to produce and export noodles specially adapted to the taste of Argentineans.

Changes in consumer habits will impact positively on the development of noodles in the forecast period. The Argentineans have increasingly less time for the kitchen compared with the time dedicated to professional development and physical activity. Consequently, prepared meals have a very high potential for growth in the 2013-2018 period.

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