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Sauces, Dressings and Condiments in Argentina

Argentina sauces, dressing and condiments market led by Unilever de Argentina SA accounting for 44% share of sales

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2014-04-10 13:42:02 - Sauces, Dressings and Condiments in Argentina - a new market research report on

Sauces, dressings and condiments has undergone a significant transformation in the review period, owing to changes in consumer behaviour and the strong efforts of the category´s companies. On the one hand, a more sophisticated consumer base drives the growth of additional value-added products. On the other hand, the category´s companies boost the consumption of multiple category items to be used as the main ingredients in cooking. The trend to consume healthy products has also changed the category in the review period.

In 2013, Unilever de Argentina SA will lead sauces, dressings and condiments with 44% of value sales. The broad portfolio of the company together with the popularity of its brands makes it possible to maintain its dominant position in the



category. Unilever is a leader in categories like pasta sauces, ketchup, mayonnaise, mustard and bouillon/stock cubes.

During the forecast period it is projected that there will be an increase in the supply of sauces, dressings and other products considered as healthy. Among the major innovations and changes it is expected that there will be a greater offer of reduced-salt, low-calorie or fortified products. New packaging and small sizes will also be essential to consumers who increasingly demand products for individual consumption.

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