2012-10-29 23:01:38 - Argos - Verdict Company Briefing - a new company profile report on companiesandmarkets.com

With a new managing director in place, and a number of store closures expected, Argos is battling to remain relevant in an evolving retail environment. This profile explains the direction Argos is taking, with estimated sales data and market shares, and analysis of key events which will affect the retailer´s outlook over the coming years.

Report Scope

- Identify opportunities in the electricals market by understanding Argos´ strategic decision making in a declining market
- Take advantage of new electricals products on the market that Argos have identified to boost growth
- Benchmark your electricals performance by comparing sales data and market share

Key Highlights

Its vast number of stores has enabled the retailer to gain a reputation for convenience. However, as consumer expenditure has declined

 

 

and more sales have transferred online, there will need to be further closures in the coming years.

With a low ratio of male customers due, in part, to the relatively low perception of Argos´ expertise in the electronics sector, any attempts to bring this in line with the average of higher male popularity are unlikely to be successful due to the nature of its business model.

The increasing popularity of tablets and laptops provides new opportunities. Argos´ value proposition positions the retailer to potentially offer a variety of new mobile technology products as their popularity increases and their prices decrease.

Reasons to Buy

- Which customer segments visit Argos for electricals and homewares and what is its share of each demographic group?
- What is Argos´ strategy for its future store portfolio and what impact will this have on its sales?
- What is Argos´ share of the UK electricals market?
- How has Argos´ electricals performed compared to the total UK electricals market?

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