2014-02-03 06:09:01 - Flavor and Fragrance Innovation: Regional Inspirations - a new market research report on companiesandmarkets.com
Asia Pacific has the most new flavors within the savory snacks category: some of these are traditional flavors such as Chinese pepper, edamame, and tom yum, while others such as white chocolate and pecan are not so typical. Pecans are an example of how an agricultural product from one region can become popular and in high demand in another.
The fastest-growing fragrances show a few interesting trends linked to regions and specific raw materials associated with those areas, such as the growth of neem in Asia Pacific and baobab and rooibos in the Middle East and Africa. If products with these fragrances prove to be successful, they can be expected to appear in other parts of the world.
Some important tools for
innovation include lifting and shifting by manufacturers, reverse innovation, creation of unique fusion profiles, and linking products with local flavors and fragrances (such as those from smaller regions or cities).
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