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ASOS - Verdict Company Briefing

ASOS - Verdict Company Briefing - new company profile report published


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2014-02-24 03:15:01 - ASOS - Verdict Company Briefing - a new company profile report on companiesandmarkets.com

Amid tough competition and the challenging UK retail environment, ASOS is improving its online capabilities and investing in overseas expansion, by increasing the number of delivery destinations and launching local language sites. This Verdict company briefing includes sales, profit data and analysis.

Report Scope

- Benchmark ASOS´ performance by discovering its 10 year sales and profit history.
- Consider your own international expansion strategy by building awareness of ASOS´ plans for overseas growth via local language websites.
- Justify and inform development of pricing strategies in the current retail climate by uncovering ASOS´ recent pricing initiatives.

Key Highlights

ASOS´s strategy to invest in lowering prices in 2012 has served it well, and it is opting to launch a value range, Style Steal. While this is

 

 

preferable to repeating price decreases, it would be better to invest in showcasing the value for money that shoppers can benefit from through its existing ranges, as it now risks shoppers trading down.

One of ASOS´s core strategies is to become a destination store for young fashion shoppers and the development of its Fashion Finder offer, its Marketplace and its magazine app is helping to cultivate this status. By presenting the latest trends to its customers, it is generating top-of-mind awareness among its customers - helping to drive traffic.

Reasons to Buy

- What is ASOS´ sales and profit history for the past 10 years?
- What are ASOS´ plans for international expansions?
- How has ASOS improved its logistical capabilities in recent years?

Click for report details: www.companiesandmarkets.com/Market/Retail/Company-Profile/ASOS-V ..

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Mike King
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