2012-09-25 08:59:32 - Audi Case Study: Post-Millennium Success - a new company profile report on companiesandmarkets.com

Since 2000 Audi has transformed its brand image to achieve parity with its major competitors (BMW and Mercedes), which had been seen as more prestigious names. This case study examines the factors behind the rise of Audi as a major brand and maker of quality vehicles across all ranges.

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Highlights

Since 2000 Audi has increased sales at a much greater rate than both BMW and Mercedes.
Since 2000 Audi has expanded its range of models to compete directly with what is on offer from BMW

 

 

and Mercedes.
Audi has innovated new technology to boost car performance and enhance brand image.

Your key questions answered

* How has Audi performed in terms of sales figures against its major competitors since 2000?
* What factors have contributed to the increasing sales of Audi cars?
* How has Audi transformed its brand image?

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