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Australia adult mouth care market: Bayer the key industry player during 2012
Adult Mouth Care in Australia - a new market research report on 2014-03-05 21:07:03
Bayer Australia Pty Ltd leads the Australia adult mouth care market with two brands, Cepacaine and SM33, holding a combined value share of 38% in 2012.

Adult mouth care grew by 7% in current value terms in 2012, to be valued at A$44 million. The primary function of adult mouth care in Australia is the curing of mouth ulcers and canker sores, both of which represented increasing concerns in 2012. One impact of Australia´s ageing population has been the growing need for dentures which in turn is contributing to growing demand for adult mouth care products that assist with the related problems of denture use. The mouth ulcers that often result represent a major source of demand for adult mouth care products in Australia.

As was the case in 2012, Australia´s growing ageing population and the dental problems that are associated with age will be the primary driver of growth over the forecast period, driving a constant value CAGR of 4%. The high cost of dental care and long waits for public dental services means that many Australians only go to a dentist when absolutely necessary. The attitude that dental care is an expensive option has led to a worsening of Australia´s dental health, which is likely to continue over the forecast period. The combination of an ageing population and lax attitudes in relation to dental health will drive growth of adult mouth care over the forecast period.

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