Free Submission Public Relations & NewsPR-inside.com
Home
Deutsch English

Finance
Analyzing the Australian Media & Advertising Industry

Australia advertising market: Latest market research analysed


Print article Print article
© companiesandmarkets.com

companiesandmarkets.com
companiesandmarkets.com
2014-02-20 21:04:01 - Analyzing the Australian Media & Advertising Industry - a new market research report on companiesandmarkets.com

Major national newspapers in circulation today can trace their origins to publications from the colonial period. Early Australian newspapers serve as an important record of local, state and national events and their pages are a rich source of information about a community´s history. According to latest April 2009 reports, the Australian newspaper industry is outperforming its counterparts in the UK and US, with advertising revenues only falling marginally from 2008.

In the advertising scenario, there is a global recession, and it is forecasted that Australia will have a soft 2009, after two strong years of performance. According to market researcher Aegis Media, the advertising industry in Australia will increase 1.7% in 2009. However, with a price inflation of 5.2%, spending will

 

 

actually drop 3.5%. Only the online sector will mark a real growth of 9.7%, but the figure is cut to 5.7% if price inflation is considered.

The future of the ad industry is not in doubt - things will get better, but only companies that have positioned themselves correctly will be able to capitalize on the upswing. To do this, many firms are looking toward technology as the point of departure for huge returns. The convergence of the Internet with television, the growth of wireless communication, and the increasing use of digital video recorders all offer new avenues and challenges for advertisers. Further consolidation across national borders is also expected as ad firms try to deliver global capabilities in an increasingly competitive market.

Our report on Analyzing the Australian Media & Advertising Industry thoroughly explains the Australian advertising industry by establishing a clear demarcation of the industry components and the top spenders as well as the service providers in the global context. This helps the reader understand the industry in a nutshell overlooking the competitive activity in the industry.

The report also builds a mapping of the major advertising segments namely newspapers, magazines, internet advertising, amongst others. In this section, the report explains each of these markets in detail with their commercial characteristics along with the major players which are active in these markets thereby drawing up the overall business picture for advertising in these markets.

The report presents a future outlook for the Australian advertising industry in order to better equip the researcher with the projected growth variants for this industry.

Click for report details: www.companiesandmarkets.com/Market/Business-Services/Market-Rese ..

Browse all Business Services Market Research Reports www.companiesandmarkets.com/Market/Business-Services/Market-Rese ..

Browse all Business Services Company Profile Reports www.companiesandmarkets.com/Market/Business-Services/Company-Pro ..

Browse all Latest Market Research Reports www.companiesandmarkets.com/Market/All/Market-Research?aCode=f3f ..

About Us
Companiesandmarkets.com is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles, Companiesandmarkets.com’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.


Author:
Mike King
e-mail
Web: www.companiesandmarkets.com
Phone: London: +44 (0) 203 086 8600

Disclaimer: If you have any questions regarding information in these press releases please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims contents contained in this release.
Latest News
Read the Latest News
www.newsenvoy.com

 


Terms & Conditions | Privacy | About us | Contact PR-inside.com