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Australia beer market key trend is with premiumisation of the industry
Beer in Australia: ISIC 1553 - a new market research report on 2014-04-01 16:44:03
Australian beer market grows 36% over 2007-2012, with premiumisation the key trend. Malt liquors form by far best-selling category, capturing 96% of sales at end of review period. Over review period value of imports rises 85%, constitutes 7% of total market value in 2012.

Value of local production increases 35% over 2007-2012 to A$5.6 billion at end of review period. Profits rise 22% over review period to A$1.6 billion in 2012, while profitability shrinks by three percentage points to 29%. Industry characterised by high degree of consolidation, as three largest companies account for dominant 58% share of turnover in 2012.

Industry´s turnover expected to grow by 28% over 2013-2018 forecast period, with continuing premiumisation trend.

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