Today: November 27, 2015, 9:16 am

Australia cider market: Industry remains positive
Australia Cider Market Insights 2013 - a new market research report on 2014-04-18 12:53:03
The outlook for the Australia cider market remains positive, with growth in 2013 expected to continue at high double-digit rates. Despite several years of good growth, penetration is below rates seen in the UK, Ireland and New Zealand, which have similar beer consumption rates and cultural traits to Australia.

This is particularly important in a normally-warm country like Australia, where social occasions – whether at home or on licensed premises – are generally geared towards outdoor drinking. So although cider managed to show strong growth in these years through winning share, it was doing so from a smaller market. The improved summer expected in the 2012-13 season will likely increase the size of the overall pool, allowing cider to continue growing.

Australia´s cider market is certain to increase in complexity over the coming years. The emerging super premium category is likely to post further growth, and the two domestic brewers will continue their push into higher-end and craft ciders. At the same time, private label cider is also showing signs of growth as supermarkets seek to enter the alcoholic beverages market more widely, with brands that are of just as strong in quality and just as appealing to consumers as branded products.

The leading brand in the Australian cider market is still Strongbow, originally a UK brand brewed by HP Bulmer Australia, but purchased by CUB in 2003. It was by far the market leader in 2008; however, this had fallen to 26% by 2012. Sales have been growing solidly for the last five years and Strongbow remains the leading brand, but it has not kept pace with overall market growth. Strongbow sales are still almost double those of its nearest competitor.

Aside from the top player, though, the market dynamics have changed immensely. The second-largest brand, with 13% of total volumes in 2012 is Rekorderlig, a Swedish import, distributed by small independent distributor Red Island. Its sales more than doubled between 2011 and 2012, and growth is expected to continue outstripping the market in 2013.

The third-largest brand in the market, having overtaken CUB´s Bulmers Original and Mercury brands since 2010, is Lion´s Tooheys Extra Dry 5 Seeds. 5 Seeds was launched in 2008 to deal with the absence of a cider brand in Lion´s portfolio, extending the group´s successful Toohey´s Extra Dry beer brand into the cider market. It has been the fastest growing mainstream brand in recent years, as Lion has used its distribution power to get it into on-trade establishments in particular.

Click for report details: ..

Browse all Food and Drink Market Research Reports ..

Browse all Food and Drink Company Profile Reports ..

Browse all Latest Market Research Reports ..

About Us is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles,’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.

Press Information

Published by
Mike King
London: +44 (0) 203 086 8600

# 616 Words
Related Articles
More From Finance
USGFX Anticipates A Rise In Forex Trading [..]
The Shanghai Composite Index has been volatile and at one stage dropped more than 30% from its June 12 peak, [..]
Credit-Yogi Recommends Reputable Debt Solution Companies To [..]
Many people who have poor credit don’t know what to do about it. They realize that their bad credit prevents [..]
Credit-Yogi Reveals Special Considerations for Military Members [..]
No one wants to have their vehicle taken back by their banks. It’s a source of stress for the individual [..]
Credit-Yogi Teaches Consumers How To Use HAMP [..]
Be Prepared to Utilize HAMP Lenders do not like to help borrowers prevent foreclosure by accessing the Obama loan modification [..]
Credit-Yogi Informs Military Members Facing Auto Repossession [..]
No one wants to have their vehicle taken back by their banks. It’s a source of stress for the individual [..]

Disclaimer: If you have any questions regarding information in this press release please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims the content included in this release.