2013-02-25 09:50:07 - New Consumer Goods research report from Business Monitor International is now available from Fast Market Research
In 2013 BMI forecasts that Australian demand for consumer electronics will grow by around 3%, as weaker economic growth is forecast to hit the market over the short- to- medium term. Leading electronics retailer JB Hi-FI reported that conditions remained deflationary in early 2012, after a 20-25% fall in the average price of a flat-screen TV set in 2011. Meanwhile, another consumer electronics retail brand, Dick Smith, is to close 100 stores over a two-year period. In 2013, we expect private consumption growth to slow from a forecast 2% in 2012 to 1.2% in 2013. Longer-term consumer electronics market drivers include rising incomes, product innovation and government ICT programmes. Smart and ultra-large 3D TV sets, Windows 8 smartphones, ultrabooks and
tablets are expected to be consumer electronics growth areas in 2013, while iPhones and Windows Phone 7s are increasingly popular with larger organisations.
Full Report Details at
- www.fastmr.com/prod/541141_australia_consumer_electronics_report ..
Headline Expenditure Projections
Computer hardware sales: US$9.5bn in 2012 to US$9.6bn in 2013; 1% growth in US dollar terms. Forecast in US dollar terms flat, but lower-cost ultrabooks and Windows 8 upgrades should help to shore up demand.
AV sales: US$1.9bn in 2012 to US$2.0bn in 2013; +3% in US dollar terms. Forecast in US dollar terms unchanged, with aggressive promotions and Chinese imports expected to result in continued price pressure.
Handset sales: US$5.2bn in 2012 to US$5.5bn in 2013; +7% in US dollar terms. Forecast in US dollar terms unchanged, with strong growth in the smartphone market.
Risk/Reward Rating: Australia's score is 72 out of 100.0, which puts it at first place in our latest Asia Consumer Electronics Risk/Reward Ratings (RRR) table. The country's high country reward and country risk scores means it is ranked higher than Asian giants such as China and India. BMI expects Australia to continue to be one of the region's most important markets and at the cutting edge of trends such as 4G mobile and 3D-TV.
Key Trends And Developments
An Australian parliamentary committee is investigating claims by consumer groups that prices of consumer electronics products are considerably higher in Australia than in many comparable markets. The committee held a public hearing at the New South Wales Parliament, chaired by Labour MP Nick Champion, who said that the hearing had received 81 submissions, indicating a high level of interest in its inquiry. IT companies have rejected the claims and argued that higher Australian prices are not specific to the IT industry.
We expect the popularity of tablets to continue in 2013, with shipments reaching around two million units. By the end of 2012, it was forecast that as many as 40% of Australians could be using a tablet PC, with population penetration at about 20%.
Despite a lack of 3D content and coverage problems with 3D broadcasts, 3D-TV sets sales have surpassed most vendors' expectations in the Australian market. By some estimates, models claimed around 15% of the TV set market in 2011. Meanwhile the first 4G phones reached the Australian market in 2012. Operators rolled out 4G networks that run from 2MB to 40MB per second, potentially doubling current 3G network speeds. In Q412, Australian operators launched a range of Windows 8 smartphones and devices, including models from HTC, Nokia and Samsung.
Report Table of Contents:
BMI Industry View
- Executive Summary
- Headline Expenditure Projections
- Key Trends And Developments
- Business Environment
- Table: Consumer Electronics Sales Overview, 2010-2017 (US$mn)
- Macroeconomic Forecast
- Structural Obstacles Continue To Weigh
- Correction In House Prices Unavoidable
- Fiscal Stimulus Unlikely To Prevent The Downturn
- Table: AUSTRALIA - ECONOMIC ACTIVITY
Industry Risk Reward Ratings
- Table: Asia Pacific CE Risk/Reward Ratings, Q113
- Table: Computer Sales, 2010-2017
- Table: AV Sales, 2010-2017
- Mobile Communications
- Table: Mobile Communications, 2010-2017
- AV Devices
Industry Trends And Developments
- Table: Computers For Schools Programme, Phase Two - Planned Spending By State
- Table: Australia's Population By Age Group, 1990-2020 ('000)
- Table: Australia's Population By Age Group, 1990-2020 (% of total)
- Table: Australia's Key Population Ratios, 1990-2020
- Table: Australia's Rural And Urban Population, 1990-2020
- Electronics Industry
About Business Monitor International
Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets. BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports. Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including in-depth quarterly Country Forecast Reports. View more research from Business Monitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1010
About Fast Market Research
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