Free Submission Public Relations &
Deutsch English

Consumer Health in Australia

Australia consumer health market: Blackmores the leading brand during 2012

Print article Print article
2014-03-05 23:14:02 - Consumer Health in Australia - a new market research report on

The Australia consumer health market grew marginally faster in 2012 compared to the review period. Continued demand for OTC offerings and consumer interest in health and wellness saw weight management, sports nutrition and vitamins and dietary supplements all perform more strongly than during the review period. The performance of these categories combined ensured robust sales for consumer health in Australia.

Australia´s ageing population played a major role in consumer health sales growth in 2012. Treating ailments associated with ageing boosted sales in a number of categories. Urbanisation also impacted sales performance. Consumers living busy lifestyles, working in office environments and higher density living all contributed to rising sales for categories such as eye care, ear care, and cough, cold and allergy



(hay fever) remedies.

Seven of the top 10 consumer health companies are foreign-based, large multinationals. However the Blackmores brand from Australian company Blackmores Ltd was the leading brand in consumer health. The top 10 players accounted for 49% of consumer health retail value sales over 2012.

Health and beauty retailers is the dominant retail channel for consumer health sales. These outlets benefit from strong customer support to help maintain sales. The growth in supermarkets distribution is an important aspect of the consumer health retail environment; as OTC offerings move down Australia´s scheduling system they gain greater exposure through grocery retailers.

A recent baby boom, an ageing population with baby boomers starting to retire and ongoing urbanisation will ensure demand for consumer health will remain robust over the forecast period. Consumer health products will have an important role to play in meeting consumer demand for health care solutions over the forecast period.

Click for report details: ..

Browse all Consumer Goods Market Research Reports ..

Browse all Consumer Goods Company Profile Reports ..

Browse all Latest Market Research Reports ..

About Us is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles,’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.

Mike King
Phone: London: +44 (0) 203 086 8600

Disclaimer: If you have any questions regarding information in these press releases please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims contents contained in this release.
Latest News
Read the Latest News


Terms & Conditions | Privacy | About us | Contact