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Australia cough remedies market: Johnson & Johnson led sales during 2012
Cough, Cold and Allergy (Hay Fever) Remedies in Australia - a new market research report on 2014-03-05 20:41:02
Johnson & Johnson Pacific Pty Ltd led sales in the Australia cough remedies market in 2012, registering a value share of 20%. The company benefited from the performance of the Zyrtec, Codral, Benadryl and Sudafed brands, amongst others. These brands have strong brand recognition in Australia and are trusted among consumers to deliver symptom relief.

Cough, cold, and allergy (hay fever) remedies is a substantial consumer health category in Australia, generating A$483 million in sales in 2012, up from A$464 million in 2011. This represented current value growth of 4%, roughly in line with the CAGR of the review period. The rising prevalence of hay fever was a significant contributing factor to the growth in cough, cold, and allergy (hay fever) remedies sales.

Urbanisation will support the spread of colds through workplace environments, public transport services, and bars and restaurants, which in turn will maintain demand for products in cough, cold and allergy (hay fever) remedies. Among the key reasons why the category experienced strong growth over the review period was the high number of Australians travelling overseas and returning with the flu. While the Australian dollar remains high and as long as international travel is increasingly accessible to Australian consumers, Australia will continue to see a heightened incidence of cold and flu cases. There is also the likelihood of an epidemic similar to the bird flu epidemic of 2005 or the swine flu epidemic of 2009. During these outbreaks consumers are on heightened alert regarding their health, and tend to consume more cough, cold and allergy (hay fever) remedies as soon as they experience the slightest symptoms.

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