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Australia dermatologicals market: Johnson & Johnson the leading industry player during 2012
Dermatologicals in Australia - a new market research report on 2014-03-14 23:16:02
Johnson & Johnson Pacific Pty Ltd remains the leading player in dermatologicals. It is strong in a number of categories, including topical antifungals, haemorrhoid treatments and hair loss treatments, in which the company recorded its fastest growth due to the innovation and reformulation of its Regaine brand. The company registered an 18% value share in 2012, reflecting a one percentage point increase on the previous year, the largest rise among all players in the category.

The dermatologicals category grew by 5% in 2012, compared to 6% in 2011. The major driver of growth within dermatologicals continued to be the Australian demographic mix, with an increasing birth rate and an ageing population. Both children and the elderly have sensitive skin, and are susceptible to allergies and skin conditions, thus the category is benefiting from this

Over the forecast period the dermatologicals category is expected to achieve a constant value CAGR of 3%, as Australia´s unique demographic mix will continue to create demand for these products. The category set to see the largest growth over the forecast period is nappy (diaper) rash treatments, with a constant value CAGR of 5%, primarily due to the fact that Australia´s birth rate is rising.

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