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Australia digestive remedies market: Johnson & Johnson leads
Digestive Remedies in Australia - a new market research report on 2014-03-05 20:39:02
Johnson & Johnson Pacific Pty Ltd remained the leading manufacturer in the Australia digestive remedies market. The company is present in a number of digestive remedies categories, in which it offers a range of widely-recognised brands, most notably Mylanta and Imodium. Mylanta, for example, is the leading digestive remedies brand and recorded a 23% value share of antacid sales in 2012, while Imodium recorded a 36% value share in diarrhoeal remedies.

The 5% current value growth seen in 2012 was in line with the review period CAGR, but more subdued than that seen in 2011 when a current value rise of 7% was seen. This is partly due to the fact that sales of diarrhoeal remedies returned to normal trading performance following the Queensland floods of the summer of 2010 and 2011.

Australias ageing population will continue to be a key factor driving the performance of digestive remedies. According to Euromonitor Internationals countries and consumers data, there will be 3,859,000 Australians aged over 65 in 2017, up from 3,215,000 over 65s in 2012. With health concerns such as heartburn and indigestion occurring more frequently in consumers over the age of 40, demand for digestive remedies will remain strong over the forecast period.

Key Headlines

- Digestive remedies sales rise by 5% in current value terms to reach A$216 million in 2012
- Demographic trends in Australia play a key role in the categorys performance
- Proton pump inhibitors sees the fastest value growth of 82% in 2012, following its 2011 entry into the category
- Johnson & Johnson Pacific Pty Ltd leads sales with an 18% value share in 2012
- Digestive remedies is expected to register a constant value CAGR of 2% over the forecast period

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Mike King
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