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Australia ear care market: 2% CAGR growth forecast between 2012-17
Ear Care in Australia - a new market research report on 2014-03-05 21:03:01
Being such a small consumer health category there are few competitors in the Australia ear care market, meaning that the combined share of the two largest brands represented more than half of total sales at the end of the review period. Norgine Pty Ltd´s Waxsol brand led sales in 2012 with a value share of 28%, followed by Key Pharmaceuticals Pty Ltd´s Ear Clear with 25%.

Acute otitis media is an ear infection where ear care products are used to relieve pain, while the growing popularity of swimming and the subsequent incidence of swimmer´s ear represent a key driver of demand for ear care products in Australia. Ear care grew by 4% to reach sales of A$13 million in 2012. Blocked ears are also a symptom of hay fever; the higher incidence of hay fever over the last two years of the review period has also helped increase demand for ear care products.

Having experienced two bad hay fever seasons in a row – 2010 and 2011 – it is increasingly apparent that due to climate change a high incidence of blocked ears is likely to persist. This is expected to drive solid growth in ear care, which is expected to see a constant value CAGR of 2% over the forecast period.

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