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Australia emergency contraception market: Schering's Postinor brand the only player during 2012
Emergency Contraception in Australia - a new market research report on 2014-03-05 21:01:01
Schering Pty Ltd´s Postinor brand remained the only brand available in the Australia emergency contraception market at the end of the review period, and thus held a 100% share.

Emergency contraception is available in Australia. The product is Schedule 3, which means it can only be sold from behind the counter, involving interaction with a pharmacist. The emergency contraceptive pill has been available in Australia since 2004, thus the category is still maturing.

Emergency contraception will continue to grow in constant value terms in Australia. It is predicted to see a CAGR of 3% over the forecast period. A lack of behavioural change in terms of Australians´ sexual activity, due to a relaxed attitude to safe sex, will see the forecast period continue to perform in a manner comparable to the end of the review period.

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