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Australia eye care market: 2% CAGR between 2012-2017
Eye Care in Australia - a new market research report on 2014-03-05 20:37:01
Allergan Australia Pty Ltd led sales in the Australia eye care market over 2012. The company has a 33% share of sales in value terms. The Refresh brand registered a 14% share of eye care; sales of Refresh significantly contributed to Allergan Australia Pty Ltds leading position. However, it was the companys smaller brands which contributed to its rise in share in 2012.

Sales of eye care grew by 4% in 2012 to reach a value of A$131 million. The numerous factors that drive demand for eye care were all prevalent at the end of the review period. Variables such as the growth in the ageing population, continued urbanisation and strong hay fever seasons all contributed to growth in eye care.

Eye care is expected to see a CAGR of 2% in constant value terms over the forecast period. Continued urbanisation will see demand for eye care products remain resilient as office workers and city dwellers deal with dry eye symptoms. Women often experience dry eyes after the menopause, often due to Sjogrens Syndrome. This means that demographic trends such as Australias ageing population and the growth in numbers of post-menopausal women will also drive demand for eye care, as the incidence of eye problems increases with age.

Key Headlines

- Eye care grows by 4% to reach sales of A$131 million in Australia in 2012
- The impacts of urban living and a strong hay fever season influence sales performance
- Standard eye care sees the strongest current value growth of 4% in 2012
- Allergan Australia Pty Ltd leads sales with a 33% value share
- Eye care is expected to see a CAGR of 2% in constant value terms over the forecast period

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Mike King
London: +44 (0) 203 086 8600

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