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Australia hairdressing and beauty market tripled in size during the period 2000 to 2010
Hairdressing and Beauty Treatment in Australia: ISIC 9302 - a new market research report on 2014-04-02 07:21:01
Over the review period, the Australian market for hairdressing and other beauty treatments tripled in size to reach A$5.7 billion. The market saw constant evolvement during the review period, with changes in fashion trends and the appearance of new products and technology. Consequently, the market enjoyed a constant year-on-year growth, which averaged at 12%. The main buyer group within the market is households, which accounted for 87% of total demand in 2010, in line with its average share throughout the decade.

B2B customers and the government meanwhile accounted for 11% and 2% of total purchases. The beauty treatment industry was considered to offer a basic consumer service by the end of the review period, in contrast to previous perception of these services being a domain for wealthy.

Many believe that good looks are the key to landing a better job and men are now beginning to feel the same pressures as women to look their best.

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