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Internet Retailing in Australia

Australia internet retailing market: 13% CAGR growth forecast between 2012-17

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2014-02-10 16:20:01 - Internet Retailing in Australia - a new market research report on

Multinational online retailers eBay Inc and Inc were the largest two players in internet retailing in Australia in 2012. eBay Inc held a 22% value share, while Inc accounted for 19% of sales.

The poor retail performance towards the end of the review period forced all retailers to look again at their business models and to assess opportunities in online retailing. In an environment where consumer confidence is weak, a new shopper has emerged, one who prioritises value over other considerations. This has led consumers to go online to search and purchase products at the best offer. The strength of the Australian dollar has further stimulated growth in online shopping through offshore online sites.

Internet retailing is expected to



grow strongly in the forecast period, with a constant value CAGR of 13% between 2012 and 2017. This channel is predicted to see the fastest growth in retailing. Factors driving this growth will include the strong Australian dollar, which encourages online shopping via offshore sites, growing internet penetration and faster speed of accessing the internet. Consumers are more confident transacting online, as their concerns regarding security diminish. The internet retailing channel appeals to various demographics, such as younger internet-savvy consumers, who enjoy the range of products online, including offerings from international sites, as well as older consumer groups who enjoy the ease of transactions and home delivery.

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