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Library, Museums and Cultural Services in Australia: ISIC 923

Australia library and museums market increased to A$212Mn revenues in 2010

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2014-02-07 10:22:03 - Library, Museums and Cultural Services in Australia: ISIC 923 - a new market research report on

Throughout 2000-2010 the Australian market for library, museums and cultural services grew at an annual rate of 2%. Sales reached a total value of A$212 million in 2010. Households decreased their spending on library, museums and cultural services by 17% over the review period, period and remained the primary customer group, accounting for a third of the market in 2010, after the government, which accounted for a 52% share.

Demand in the reviewed market is highly affected by tourist streams into Australia. Taking into account that the number of visitors is rising, it also ensures strong demand in the market. Australian audiences for libraries and museums are getting older, together with the overall ageing population.

It is healthy for the size of



the reviewed market, mainly as young people tend to substitute cultural activities with the Internet and media, whereas older people are likely to remain interested in the arts, libraries and museums.

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