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Australia market research industry reported revenues of A$2.6Bn in 2010

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PR-Inside.com: 2014-04-02 06:29:01
Having grown 8% annually over 2000-2010, the Australian market research industry is expected to continue to see similar growth while the dominant research channels are changing. The total market more than doubled over the period under review (a net 107% increase), reaching a value of A$2.6 billion by 2010.

The market research market saw the largest year-on-year growth of 17% in 2007, and even at the height of the economic downturn in 2009 experienced a 1% year-on-year increase. Businesses are clearly vital buyers of market research services, with their demand comprising all of the buyers´ market throughout the decade.

Undertaking market research and advising someone of potential entry strategies requires good knowledge of the market in question, and implies local presence, making local service providers essential. From A$1.3 billion in value in 2000, local turnover doubled over the decade to reach A$2.6 billion in 2010.

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