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Australia NRT smoking cessation aids market: GlaxoSmithKline's Nicabate the leading brand during 2012
NRT Smoking Cessation Aids in Australia - a new market research report on 2014-03-05 20:45:02
Nicabate from GlaxoSmithKline Australia Pty Ltd has long been the leading brand in the Australia NRT smoking cessation aids market, assisted by previously being the only brand distributed through supermarkets. With the supermarkets channel accounting for 28% of sales, up from 18% in 2010, this has given Nicabate an advantage over its closest competitor, Nicorette from Johnson & Johnson Pacific Pty Ltd, which continued to focus primarily on chemists/pharmacies at the end of the review period.

NRT smoking cessation aids sales grew by 7% in 2012, reaching sales of A$187 million. The growing role that the supermarkets channel is playing in the retail distribution of NRT smoking cessation aids and the impact of plain packaging for tobacco products are the two greatest areas of interest for operators within NRT smoking cessation aids in Australia.

The NRT smoking cessation aids category is expected to grow at a 4% CAGR in constant value terms over the forecast period. The Australian Government´s push to reduce smoking frequency from 14% of the population in 2012 to below 10% by 2018 is likely to see smokers try to quit, which in turn will help sales of NRT smoking cessation aids. Tax increases, anti-smoking advertising campaigns such as Quit Now, and the switch to plain packaging for tobacco products are all expected to aid sales.

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