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Oral Care in Australia

Australia oral care market: Colgate-Palmolive the leading industry player

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2014-01-27 03:23:07 - Oral Care in Australia - a new market research report on

Colgate-Palmolive led the Australia oral care market with a 45% value share in 2012. The company presents an extensive portfolio of products aimed at comprehensively covering the full scope of consumer needs. Key benefits that the Colgate brand provides include relief from sensitive teeth, whitening, freshness, decay/cavity prevention, gum health/tartar control and enamel protection.

In 2012, the Federal Government released details of a new dental scheme specifically targeting children and low-income families. The previous federal dental schemes, the chronic diseases dental scheme and the teenager dental scheme will be phased out in 2013. The new scheme will also focus on providing more funding to establish dental services in rural and remote areas that are currently underserviced. All Australians have access to



dental services through the public Medicare system; however, waiting periods can be lengthy. Alternatively, consumers can seek dental services on a private basis, at their expense.

Oral care is expected to grow by a constant value of 1% over the forecast period as manufacturers attempt to add value through multi-benefit offerings and product innovation. Australia´s ageing population will also have a positive impact on growth as demand for oral care products will increase, particularly in denture care and mouth washes.

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