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Pens, Lighters, Umbrellas and Other Personal Items in Australia: ISIC 3699

Australia pens, lighters, umbrellas market valued at A$2.3Bn in 2010

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2014-02-07 08:35:01 - Pens, Lighters, Umbrellas and Other Personal Items in Australia: ISIC 3699 - a new market research report on

The market for pens, lighters, umbrellas and other personal items in Australia grew by 40% over 2000-2010 to reach A$2.3 billion at the end of the review period. Households remained the largest buying group, accounting for 78% of total products value in 2010, and increasing their spending by almost one third over the review period.

Business-to-business consumers together accounted for 21% of total market sales in 2010. Throughout the period under review total sales grew slightly faster than the overall country´s GDP, sending a message about the market still being in a growth stage. The turnover of local producers increased faster than the overall market, rising by more than 4% from 2000.

The category of imitation jewellery accounted for 8% of total



income of local producers in 2010, rising at an annual rate of 4%. The growth of this category was influenced by soaring prices of precious metals, which led to consumers seeking cheaper jewellery substitutes.

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