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Photographic Services in Australia: ISIC 7494

Australia photographic services market reported 59% share for business transactions in 2010

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2014-04-02 06:45:01 - Photographic Services in Australia: ISIC 7494 - a new market research report on

Australia´s market for photographic services grew at an average annual rate of 4% over 2000-2010 and reached a value of A$1 billion by the end of the review period, rebounding from 10% drop in 2009.

The market fluctuated a lot throughout the review period, declining in 2009 due to global economic turmoil, with the industry being highly income elastic. However, growing consumer disposable income resulted in the demand starting to recover as early as 2010. Overall sales are divided between the demand coming from commercial consumers and households.

The major customers in the market are businesses, with their value share at 59% of total sales in 2010. Moreover, commercial consumers´ share grew by five percentage points since 2000, with their expenditure



increasing by 48%. Businesses purchase photographic services mainly for marketing purposes. Another important area of B2B consumers is media services, with these buying the services of photographers.

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