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Market Focus: Trends and Developments in the Prepared Meals Sector in Australia

Australia prepared meals market: 'Ready Meals' the fastest growing category


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2014-04-21 20:46:02 - Market Focus: Trends and Developments in the Prepared Meals Sector in Australia - a new market research report on companiesandmarkets.com

The Australia prepared meals market is growing with the increase in the number women in the workforce, the increase in single-person and one parent family units, the decrease in the number of formal family meals, and above all, the increasing immigrant and student populations.

Hypermarket and Supermarket dominance is due to concentrated nature of retail sector in Australia and people continue to shop more with Woolworths, Coles and ALDI among others.

Price and health are increasingly important for Australian consumers as the Prepared Meal sector evolves to take into account pressures on consumer spending and rising awareness of health and wellness issues. Ready Meals is the most valuable and fastest growing category in Prepared Meal market.

Private labels penetration is expected to grow

 

 

faster than brands. Marketers are increasingly exploring Ethical Consumerism trend with Organic Prepared meals targeting sustainable consumption.

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