Today: November 28, 2015, 1:36 am

Australia retailing market: Wesfarmers Ltd the leading player
Retailing in Australia - a new market research report on 2014-04-28 05:56:02
The Australia retailing market is expected to grow by a 1% CAGR in constant value terms over the forecast period. Online retailing will continue to offer fierce competition to store-based retailers, as consumers appreciate the choice, value and convenience that shopping online allows them. Retailers will develop an integrated multichannel offering where possible, in order to benefit from the strengths each channel can offer.

Australian retailers looked to respond to the growth seen in online retailing, either through reinvigorating their store-based channels, or by launching online stores of their own. The integration of online offerings with their store-based business was a key focus area for many Australian retailers.

Grocery retailers accounted for 51% of Australia´s retail environment in store-based sales revenue terms in 2012, while non-grocery retailers generated 49% of sales revenue. As discretionary spending remained subdued over 2012, grocery retailing grew by 3%, a much stronger performance than the stagnation seen in non-grocery retailing.

Wesfarmers Ltd led overall retail sales in 2012. The company benefits from a strong showing in a wide number of channels, such as online, supermarkets, home improvement and gardening specialists, and department stores. In April 2012 Wesfarmers Ltd sent a Flybuys rewards card to every street address in Australia to strengthen it´s loyalty card scheme and increase footfall.

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