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Australia spirits market growth driven by changes in alcohol taxation
Spirits in Australia: ISIC 1551 - a new market research report on 2014-04-01 16:41:03
Recently the Australian market for spirits was growing partly due to changing taxation on alcohol, which not only increased prices but also had a follow-on effect of an alcohols tax on RTDs. This pushed consumers towards mixing their own cocktails, hence increasing demand in the reviewed market.
Throughout the review period of 2000-2010 the total market size was growing at an average annual rate of 3% to reach A$1.5 billion in 2010. Although the final consumers of spirits were mainly private customers, demand in the market was divided according to people´s preferences regarding whether to go out to drink or buy spirits for consumption at home.
The tendency to go out for a drink in Australia is the most important reason why business-to-business demand accounted for 45% of total sales in 2010, up from 42% in 2000. At the same time, household demand accounted for 55% of total sales in 2010, with expenditure up by 28% over the review period.
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