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Sports Goods in Australia: ISIC 3693

Australia sports goods market totalled A$1Bn in 2010

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2014-02-07 08:30:03 - Sports Goods in Australia: ISIC 3693 - a new market research report on

The Sydney 2000 Summer Olympic Games, the increasing popularity of healthy lifestyles and government incentives to improve indoor sports represented the most important factors ensuring the growth of demand for sporting goods over 2000-2010, which increased at an average annual rate of 3%.

By the end of the review period the market size had reached more than A$1 billion. 69% of the total market was attributed to household purchases, with this share dropping by five percentage points from 2000. However, over the same period business to business consumers increased their share of total sales by seven percentage points to reach 28% of total demand by the end of the review period.

A marginal 2% of the market was credited to purchases for



investment purposes, leaving the remaining 1% share taken by governmental institutions.

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