Today: May 26, 2016, 4:36 pm

Australia sports nutrition market: 5% CAGR between 2012-2017
Sports Nutrition in Australia - a new market research report on 2014-03-05 20:56:02
Vitaco Health Australia Pty Ltd became the leading company within the Australia sports nutrition market in 2012, overtaking Nestlé Australia Ltd to register a 10% value share. The companys brands are well positioned and marketed, with the brand Aussie Bodies targeted at the everyday Australian, and the brand Balance Sports Nutrition, more aimed at athletes.

The RTD category saw the fastest growth in 2012 within sports nutrition, with a rise of 27% to take sales to A$35 million. This is mostly due to busy lifestyles of Australians and the convenience factor offered by the products, with no preparation time needed. Also the strategic placement of the product in fridges within supermarkets and convenience stores

Sports nutrition is expected to achieve a constant value CAGR of 5% over the forecast period, as the use of sports nutrition products will continue to become more conventional. With the advancement in sports science, the more specific and accurate health claims, as well as the increase in online information regarding how to use sports nutrition, Australians are increasingly using these products to complement their sporting activities. Additionally, with the increase in budget 24-hour gyms, working out has become more affordable; the increased number of gym attendees supports the growing use of sports nutrition.

Key Headlines

- In 2012, sports nutrition sales grow by 13% to reach $416 million in current value terms
- Tighter regulation of sports nutrition leads to the banning of a range of products in the non-protein products category, resulting in a decline of 14% in value terms
- RTD sees the fastest current value growth, with a rise of 27% in 2012
- Vitaco Health Australia Pty Ltd leads the category with a 10% value share, while Nestlé Australia Ltds Musashi is the leading brand with a 9% share
- Sports nutrition is expected to register a constant value CAGR of 5% over the forecast period

Click for report details: ..

Browse all Food and Drink Market Research Reports ..

Browse all Food and Drink Company Profile Reports ..

Browse all Latest Market Research Reports ..

About Us is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles,’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.

Press Information

Published by
Mike King
London: +44 (0) 203 086 8600

# 505 Words
Related Articles
More From Finance
New Frontier Portfolios Top Morningstar Rankings
Boston, April 14, 2016—New Frontier’s global strategic portfolios topped the Global Balanced Strategic category of the latest [..]
Finding an Excellent Tax Lawyer with the [..]
Sound Advice about Finding an Excellent Attorney When an individual requires legal representation, whether for an IRS tax debt [..]
First Gothenburg Bancshares to acquire Nebanco, Inc.
Denver, CO: March 24, 2016 – First Gothenburg Bancshares, Inc., the holding company for First State Bank, Gothenburg, Nebraska [..]
With Bad Credit It Is Still Possible [..]
What to Expect When Seeking a Bad Credit Home Loan Refinance Okay, so not everyone has great – or even [..]
Credit-Yogi Professionals Describe How to Get Out [..]
Who doesn’t want to save money while getting rid of debt? Most folks would jump at the chance to do [..]

Disclaimer: If you have any questions regarding information in this press release please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims the content included in this release.