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Australia sports nutrition market: 5% CAGR between 2012-2017
Sports Nutrition in Australia - a new market research report on 2014-03-05 20:56:02
Vitaco Health Australia Pty Ltd became the leading company within the Australia sports nutrition market in 2012, overtaking Nestlé Australia Ltd to register a 10% value share. The companys brands are well positioned and marketed, with the brand Aussie Bodies targeted at the everyday Australian, and the brand Balance Sports Nutrition, more aimed at athletes.

The RTD category saw the fastest growth in 2012 within sports nutrition, with a rise of 27% to take sales to A$35 million. This is mostly due to busy lifestyles of Australians and the convenience factor offered by the products, with no preparation time needed. Also the strategic placement of the product in fridges within supermarkets and convenience stores

Sports nutrition is expected to achieve a constant value CAGR of 5% over the forecast period, as the use of sports nutrition products will continue to become more conventional. With the advancement in sports science, the more specific and accurate health claims, as well as the increase in online information regarding how to use sports nutrition, Australians are increasingly using these products to complement their sporting activities. Additionally, with the increase in budget 24-hour gyms, working out has become more affordable; the increased number of gym attendees supports the growing use of sports nutrition.

Key Headlines

- In 2012, sports nutrition sales grow by 13% to reach $416 million in current value terms
- Tighter regulation of sports nutrition leads to the banning of a range of products in the non-protein products category, resulting in a decline of 14% in value terms
- RTD sees the fastest current value growth, with a rise of 27% in 2012
- Vitaco Health Australia Pty Ltd leads the category with a 10% value share, while Nestlé Australia Ltds Musashi is the leading brand with a 9% share
- Sports nutrition is expected to register a constant value CAGR of 5% over the forecast period

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