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Travel and Tourism in Australia to 2017

Australia tourism market: Latest market research analysed

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2014-02-25 09:33:01 - Travel and Tourism in Australia to 2017 - a new market research report on

The Australian government considers tourism a priority sector and under its Tourism 2020 plans, intends to provide support to key competitors, state and territory governments to increase total overnight expenditure to AUD140 billion (US$147 billion) by 2020. The main components of Tourism 2020 are to expand inflows and expenditure from key Asian markets, to build competitive digital capabilities, to encourage investment by implementing regulatory reforms and to increase the sectors labor supply.

Economic growth will help support government efforts to strengthen the sector. Australias economy grew at a CAGR of 3.6% in 2012 − the fastest rate of growth since 2007. Despite a host of challenges, including an appreciation in the exchange rate and the rising popularity and increasing accessibility of



new destinations overseas, the nations total international arrivals still increased by 4.6% in 2012 to reach 6.15 million tourists.

Key Highlights

• Travel and tourism is an important component of the Australian economy. The sectors direct and indirect contribution to the countrys GDP stands at around 10%, according to the World Travel and Tourism Council (WTTC), and accounts for around 12% of the nations total employment.

• Despite a decline in 2009 amid the worst of the global financial crisis, the number of inbound tourists increased at a CAGR of 2.41% during the review period, with total arrivals standing at 6.2 million in 2012. By the end of the forecast period the number of foreign tourist arrivals is expected to have reached 7.3 million, expanding at a CAGR of 3.62%.

• With a share of 64.64%, the Asia-Pacific region accounted for the highest proportion of total inbound tourists in 2012. The region is expected to continue to account for the largest proportion of inbound trips, with a 67.78% share of total inbound trips in 2017, followed by Europe, with a share of 18.53% and North America with a share of 9.05%.

• Domestic tourist volumes increased to 73.4 million tourist trips in 2012, expanding at a CAGR of 0.48% during the review period. Over the forecast period trip volumes are projected to continue to increase a CAGR of 1.52%, to reach 79.1 million by 2017.

• In 2012, outbound tourism expenditure reached AUD41.3 billion (US$42.8 billion), up from AUD32.6 billion (US$27.8 billion) in 2008. By the end of the forecast period, outbound expenditure is expected to reach AUD49.4 billion. The purchasing power of outbound tourists has been increased by the strength of the Australian dollar and the increasing appeal of outbound travel.

• Australias air traffic volume, both domestically and internationally, has continued to rise. Passengers carried reached 86.0 million in 2012, having expanded at a CAGR of 3.63% during the review period. There will be acceleration in the pace of growth over the forecast period, a trend that will be driven by the expansion in all tourism flows and general improvements in the global economy.

• Average room revenue per available room (RevPAR) rose from AUD99.5 (US$81.2) in 2008 to AUD108.1 (US$109.2) in 2012, increasing at a CAGR of 2.10%. Over the forecast period RevPAR is expected to increase at a CAGR of 2.03% to reach AUD119.5 (US$123.8) in 2017.

• Market liberalization in Asia and the formation of a single ASEAN aviation market by 2015 is opening up opportunities for the expansion and development of new routes, as is the enhancement of alliance structures with increased connectivity options and expansion by low-cost carriers (LCCs) on short and long-haul routes.

• The majority of car rentals are made at non-airport locations, which accounted for 56.06% of the total sales in 2012. However, there is expected to be a slight decline over the forecast period, with the contribution of non-airport car rental value decreasing marginally to 55.24% in 2017.

• Online travel revenues rose from AUD4.9 billion (US$4.1 billion) in 2008 to AUD7.3 billion (US$7.5 billion) in 2012, at a CAGR of 10.52%. Over the forecast period a CAGR of 11.48% is expected, with total revenue reaching AUD12.5 billion (US$12.9 billion) in 2017. The growth will be driven in part by the increasing number of internet users in the country. The online penetration for flights, hotels and car rental in Australia and New Zealand increased from 33% in 2009 to 39% in 2012. It is expected that in 2013, online penetration will increase to 41%.

Report Scope

This report provides an extensive analysis related to tourism demands and flows in Australia:

• It details historical values for the Australian tourism sector for 2008–2012, along with forecast figures for 2013–2017
• It provides comprehensive analysis of the travel and tourism demand factors with values for both the 2008–2012 review period and the 2013–2017 forecast period
• The report makes a detailed analysis and projection of domestic, inbound and outbound tourist flows in Australia
• It provides employment and salary trends for various categories of the travel and tourism sector
• It provides comprehensive analysis of the airline, hotel, car rental and travel intermediaries industries with values for both the 2008–2012 review period and the 2013–2017 forecast period

Reasons to Buy

• Take strategic business decisions using historic and forecast market data related to the Australian travel and tourism sector
• Understand the demand-side dynamics within the Australian travel and tourism sector, along with key market trends and growth opportunities
• Identify the spending patterns of domestic, inbound and outbound tourists by individual categories
• Analyze key employment and compensation data related to the travel and tourism sector in Australia

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