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Vitamins and Dietary Supplements in Australia

Australia vitamins market: Sales reach A$1.8 billion during 2012

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2014-03-05 20:43:03 - Vitamins and Dietary Supplements in Australia - a new market research report on

Blackmores was the leading brand in the Australia dietary supplements market and vitamins industry, with Blackmores Ltd accounting for 17% of sales in 2012. The brand celebrated its 80th year in 2012. The company benefits from a natural image and Australian provenance. The company´s offerings have broad retail distribution across the country and the company itself benefits from a well-respected and trusted brand name. The Blackmores brand was voted Australia´s most trusted vitamins and dietary supplements brand according to Reader´s Digest.

Vitamins and dietary supplements grew by 9% in 2012, to reach sales of A$1.8 billion. The products are popular in Australia, with a high penetration rate amongst consumers. Health and wellness trends in Australian society and consumers seeking to pre-emptively



avoid falling ill are two factors encouraging the supplementation of Australian diets. Concerns around the length of time foodstuffs spend in transit and storage also supported sales of vitamins and dietary supplements, as consumers are concerned that their required nutritional intake is not being met by diet alone.

The vitamins and dietary supplements category is expected to see constant value sales rise at a 3% CAGR over the forecast period. Consumers will continue to value their health over this period, which will lead them to continue to choose products in this category in a bid to remain in peak condition and reduce the chances of falling ill.

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Mike King
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