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Australia wine market: Accolade Wines the leading player during 2012

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PR-Inside.com: 2014-04-21 09:26:02
Australia´s biggest wine company, Accolade Wines, held 15% share of wine in Australia in 2012. The company has remained at the height of current trends, and at present has been working on catering to the premiumisation trend, as well as trends in varietal blends.

In 2012, the Australian wine palate continued to develop due to international and local premiumisation influences, and Australians were enthusiastic to spend more on better-quality, premium wines. Assisting this premiumisation trend in wine is the drop in prices of many premium wines into the A$15-20 segment. This has enabled premium wines to be more accessible to the average Australian. As a result, the total wine category grew by 2% in volume terms in 2012.

In 2012, the ABS released data concluding a continuing fall in national vineyard areas. The previous oversupply of grapes and wine in Australia was a contributing factor to the profitability issues the wine industry had faced over the review period. The reduction of vineyards to meet emerging demand opportunities will improve profitability over the forecast period, as unit prices will be pushed up to a point where equilibrium of supply and demand in the market exists.

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