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Toys and Games in Australia: ISIC 3694

Australian toys and games market increased by 6% CAGR during the period 2000 to 2010

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2014-02-07 08:33:01 - Toys and Games in Australia: ISIC 3694 - a new market research report on

Throughout the review period of 2000-2010 the Australian market for toys and games remained strong and stable, growing at an annual rate of 6%. Performance was shaped by strengthening offers of new and modern toys and games, and growing global consumerism.

A standout feature of the Australian economy in recent years has been the continued growth and importance of consumer spending. The total market size for toys and games expanded by 70% over the review period to reach A$3.8 billion in 2010. Households represented the primary consumer group, accounting for nearly three-quarters of total market value in 2010. Their spending increased by 55% from 2000, reaching nearly A$3 billion.

Commercial clients represented the second-largest consumer group, collectively generating 19% of the total



market in 2000, while the number increased to 27% in 2010. It appears that toys are one of the few things consumers are still spending on despite the downturn, although growth has been slow.

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