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Austria adult mouth care market: GlaxoSmithKline the leading player with 31% value share
Adult Mouth Care in Austria - a new market research report on 2014-04-18 16:07:01
GlaxoSmithKline Pharma led the Austria adult mouth care market in 2012, holding a 31% value share, generated with its well-known brands Chlorhexamed and Corsodyl Zahnfleisch Fluid. The company managed to position itself as the leader by constantly investing in research and development into new solutions and concepts for its brands.

Adult mouth care is benefiting from growing health awareness in Austria. With more information available on the internet as well as on television, many consumers in Austria are paying more attention to their health. Consumers are especially eager to invest in products used for the treatment of the eyes, ears and mouth, including the teeth. This had a positive impact on adult mouth care in 2012.

Over the forecast period adult mouth care is expected to see a good performance, benefiting from increasing health awareness amongst Austrians. Also, the influence of Austrians´ changing lifestyles and more positive attitudes towards beauty and personal appearance are expected to benefit adult mouth care over the forecast period. In addition, the increase in the older population over the next five years is predicted to benefit sales.

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