2014-04-18 15:33:02 - Cough, Cold and Allergy (Hay Fever) Remedies in Austria - a new market research report on companiesandmarkets.com
Procter & Gamble Austria continued to lead the Austria cough remedies market in 2012, holding a 13% value share, generated by its well-known brand Wick. Wick was the leader in cough remedies as well as in decongestant rubs and inhalant decongestants in 2012. Within medicated confectionery the brand was second. Due to Procter & Gamble´s strategy of offering a wide range of Wick products across the entire range of categories in cough, cold and allergy (hay fever) remedies, supported by large-scale advertising campaigns, the company succeeded in maintaining the leading position.
Cough, cold and allergy (hay fever) remedies was positively impacted by the strong flu season in Austria at the beginning of 2012. In addition, the increasing number of people affected
by various allergies (primarily pollen, followed by various food allergies, as well as allergies to animal hair) contributed to the positive development of cough, cold and allergy (hay fever) remedies in 2012. Consequently, sales increased by 1% in current value terms, compared with a relatively flat performance registered during the review period.
Cough, cold and allergy (hay fever) remedies is expected to remain dependent on flu seasons over the forecast period, as well as on the number of people suffering from allergies. The number of people affected by the flu and by allergies is expected to remain stable or even increase further in the future. While over the next five years cough, cold and allergy (hay fever) remedies is expected to see a negative constant value CAGR of 1%, this is a better performance than that seen during the review period.
Click for report details: www.companiesandmarkets.com/Market/Consumer-Goods/Market-Researc ..
Browse all Consumer Goods Market Research Reports www.companiesandmarkets.com/Market/Consumer-Goods/Market-Researc ..
Browse all Consumer Goods Company Profile Reports www.companiesandmarkets.com/Market/Consumer-Goods/Company-Profil ..
Browse all Latest Market Research Reports www.companiesandmarkets.com/Market/All/Market-Research?aCode=f3f ..
Companiesandmarkets.com is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles, Companiesandmarkets.comâs online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.