Today: May 28, 2016, 8:08 pm

Austria cough remedies market: Procter & Gamble the key industry player
Cough, Cold and Allergy (Hay Fever) Remedies in Austria - a new market research report on 2014-04-18 15:33:02
Procter & Gamble Austria continued to lead the Austria cough remedies market in 2012, holding a 13% value share, generated by its well-known brand Wick. Wick was the leader in cough remedies as well as in decongestant rubs and inhalant decongestants in 2012. Within medicated confectionery the brand was second. Due to Procter & Gamble´s strategy of offering a wide range of Wick products across the entire range of categories in cough, cold and allergy (hay fever) remedies, supported by large-scale advertising campaigns, the company succeeded in maintaining the leading position.

Cough, cold and allergy (hay fever) remedies was positively impacted by the strong flu season in Austria at the beginning of 2012. In addition, the increasing number of people affected by various allergies (primarily pollen, followed by various food allergies, as well as allergies to animal hair) contributed to the positive development of cough, cold and allergy (hay fever) remedies in 2012. Consequently, sales increased by 1% in current value terms, compared with a relatively flat performance registered during the review period.

Cough, cold and allergy (hay fever) remedies is expected to remain dependent on flu seasons over the forecast period, as well as on the number of people suffering from allergies. The number of people affected by the flu and by allergies is expected to remain stable or even increase further in the future. While over the next five years cough, cold and allergy (hay fever) remedies is expected to see a negative constant value CAGR of 1%, this is a better performance than that seen during the review period.

Click for report details: ..

Browse all Consumer Goods Market Research Reports ..

Browse all Consumer Goods Company Profile Reports ..

Browse all Latest Market Research Reports ..

About Us is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles,’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.

Press Information

Published by
Mike King
London: +44 (0) 203 086 8600

# 462 Words
Related Articles
More From Finance
New Frontier Portfolios Top Morningstar Rankings
Boston, April 14, 2016—New Frontier’s global strategic portfolios topped the Global Balanced Strategic category of the latest [..]
Finding an Excellent Tax Lawyer with the [..]
Sound Advice about Finding an Excellent Attorney When an individual requires legal representation, whether for an IRS tax debt [..]
First Gothenburg Bancshares to acquire Nebanco, Inc.
Denver, CO: March 24, 2016 – First Gothenburg Bancshares, Inc., the holding company for First State Bank, Gothenburg, Nebraska [..]
With Bad Credit It Is Still Possible [..]
What to Expect When Seeking a Bad Credit Home Loan Refinance Okay, so not everyone has great – or even [..]
Credit-Yogi Professionals Describe How to Get Out [..]
Who doesn’t want to save money while getting rid of debt? Most folks would jump at the chance to do [..]

Disclaimer: If you have any questions regarding information in this press release please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims the content included in this release.