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Austria digestive remedies market: Boehringer Ingelheim RCV the leading player with 11% value share
Digestive Remedies in Austria - a new market research report on 2014-04-18 15:19:03
Boehringer Ingelheim RCV continued to lead the Austria digestive remedies market in 2012, holding an 11% share of value sales, generated by its well-known brands Dulcolax and Guttalax. Whilst Dulcolax is only the leader within laxatives, this represents the largest category in terms of value sales. The company was able to benefit from its strong position, and succeeded in maintaining the lead within overall digestive remedies in 2012.

Digestive remedies was positively influenced in 2012 by the growing number of Austrians suffering from indigestion. According to trade press, as well as recent studies conducted in Austria, every third Austrian suffers from some kind of indigestion problem. The most common cause of indigestion is stressful lifestyles, to which many of the working population are exposed in Austria. Longer working hours and the lack of time for cooking at home frequently leads to rather unhealthy and irregular eating habits, and thus to indigestion problems.

Digestive remedies is predicted to be positively influenced by the growing number of people with digestive problems due to their more hectic lifestyles. With increasing stress at work caused by longer working hours and thus a lack of time for cooking and having balanced, regular meals, a growing number of Austrians are predicted to be faced with constipation and diarrhoeal problems in the future.

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