Today: September 3, 2015, 6:31 am
  

Austria ear care market: Sigmapharm Arzneimittel the dominant player with 81% value share

companiesandmarkets.com
companiesandmarkets.com
Ear Care in Austria - a new market research report on companiesandmarkets.com

 

PR-Inside.com: 2014-04-18 15:59:03
Sigmapharm Arzneimittel led the Austria ear care market in 2012, holding an 81% value share, generated by its prominent brands Normison and Cerustop. The company managed to obtain its significant share by marketing its brands as high-quality domestic products, which is very appealing to Austrians.

Ear care saw very good performance in 2012, benefiting from the growing number of health-conscious Austrians. Consumers in Austria pay a great deal of attention to the medicines used for the treatment of areas such as the eyes and ears, as these are considered very delicate. For this reason, the demand for high-quality brands which provide great efficacy was noticeable within ear care in Austria in 2012.

Due to the fact that ear care is still a niche category with rather moderate sales in 2012, it is expected to show positive development over the forecast period due to its growth potential. In addition, the growing number of health-conscious consumers, as well as the growing number of Austrians faced with increasingly busy lifestyles and noisier surroundings in the future, is also expected to push sales, especially in urban areas.

Click for report details: www.companiesandmarkets.com/Market/Consumer-Goods/Market-Researc ..

Browse all Consumer Goods Market Research Reports www.companiesandmarkets.com/Market/Consumer-Goods/Market-Researc ..

Browse all Consumer Goods Company Profile Reports www.companiesandmarkets.com/Market/Consumer-Goods/Company-Profil ..

Browse all Latest Market Research Reports www.companiesandmarkets.com/Market/All/Market-Research?aCode=f3f ..

About Us
Companiesandmarkets.com is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles, Companiesandmarkets.com’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.


Press Information


Published by
Mike King
London: +44 (0) 203 086 8600
e-mail
www.companiesandmarkets.com
Related Articles

Disclaimer: If you have any questions regarding information in this press release please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims the content included in this release.