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Austria eye care market: Alcon Ophthalmika the key industry player
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PR-Inside.com: 2014-04-18 15:15:04
Alcon Ophthalmika led the Austria eye care market in 2012 with a value share of 15%, generated by its brand Protagent. The company benefited from its long-standing tradition and know-how in the area of eye care, and was thus able to benefit from strong consumer trust in Austria. Protagent was the leading brand in standard eye care, the category which saw the highest current value growth in 2012.

Eye care particularly benefited from the growing number of Austrian employees who spent more and more hours in front of computer monitors in 2012. Apart from conditions such as dry eye and red eye syndrome, recently, increasingly busy lifestyles resulted in an growing number of Austrians affected by so-called "office eye" syndrome, which is actually a type of dry eye syndrome caused by excessive exposure to computer monitors and smartphones. Published information reveals that the number of Austrians affected by "office eye" syndrome is constantly on the rise.

In the forecast period eye care is expected to continue to benefit from the same factors observed in 2012. Firstly, the growing number of Austrians who spend a great deal of time in their offices and in front of computer monitors might lead to a growing number of people being affected by "office eye" syndrome over the forecast period. As such a condition cannot really be cured, but requires eye drops for relief, sales of dry eye products are expected to increase further in the future.

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