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Baidu: a search engine for China - New Market Research Report

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2013-12-06 10:55:57 - New Software research report from MarketLine is now available from Fast Market Research

This case study will examine the determinants of the rapid and huge success of a company now synonymous with the internet search in China.

Features and benefits

* This Case Study offers discussion of the differences between the two largest internet user bases in the world, those of the US and China.
* Baidu's brand has been proposed to be the 25th most recognizable brand in the world.


Baidu's held 78.6% of the Chinese search engine market, by revenue, in Q1 2012; compare this to the 37% share it held in 2006.

Your key questions answered

* What was the growth of Baidu over years?
* How did Baidu become so popular in the Chinese market and what is it planning to do

in the neariest future?

Full Report Details at

Report Table of Contents:

Baidu Inc holds 78.6% of the Chinese search engine market. 2
Baidu's revenue rose by staggering 53.8% in 2012. 2
Financial health secured after flotation 6
Revenue growth accelerates and peaks 6
Profits and margins make a good investment opportunity 7
A brand for the region 9
A strategy of localization increases the number of users 9
Chinese branding dominates Asia 9
Financial strength when compared to rivals 11
Baidu grew with 83.2% and 53.8% year on year growth in 2011 and 2012 respectively. 11
Baidu is the smaller and leaner business compared with Google and Yahoo. 11
New Entrants, new threats, and rising costs 13
Qihoo, which revenues increased by 96% between 2011 and 2012, means more competition 13
Google sees opportunity in Qihoo 13
Conclusions 14
Chinese economy and government activity 14
Different markets call for different strategies 14
Definitions 15
Sources 15
Ask the analyst 16
About MarketLine 16
Disclaimer 16

Table 1: Top 10 Asia-Pacific company by brand value in 2012 10
Table 2: Baidu and global rivals recent financials and key metrics, 2010 to 2012 11
Table 3: Baidu's latest quarterly results for 2012 and 2013 in RMB bn 13

Figure 1: Baidu Inc's revenue from 2001 to 2012 6
Figure 2: Baidu Inc's net profit from 2001 to 2012 7
Figure 3: Baidu Inc's return margins from 2001 to 2012 7

About MarketLine

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About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156.

Bill Thompson
Phone: 18008448156

Disclaimer: If you have any questions regarding information in these press releases please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims contents contained in this release.
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